New CWC Logo

Big news!

Today, we’re releasing the new California Workforce Connection (CWC) logo which includes a new design, colors, and font. When you visit our website or attend one of our events you will see this new brand identity. The design was chosen from a logo contest held last year and with months of hard work from the CWC marketing team, we are finally introducing this new logo on our Cal-Liope found on the CWC website.

The new logo displays the California grizzly bear which became part of the state seal in 1849 and later designated the California State Animal in 1953. The California grizzly bear was a symbol of great strength while the lone star referred to the lone Star of Texas. This look is very similar to the California Bear Flag that was adopted as the State Flag by the California State Legislature in 1911. We have incorporated the both symbols of the bear and single star into the new log with our association name, California Workforce Connection.

The California Workforce Connection selected the grizzly bear because it represents perseverance and strength. The CWC empowers individuals in the field of workforce development to expand knowledge, build leadership competencies, and enhance awareness of public and legislative policy that affect our state programs. Our membership is dedicated to self- improvement, support of administrators in the delivery of programs, and making a positive difference in their communities.

We hope you like this new look and feel for California Workforce Connection logo.

Denise Dobine, CWC President

© California Workforce Connection